Privacy and cookie policy

Privacy and cookie policy for BLS Hafnia

This privacy policy has been prepared by BLS Hafnia. When you shop on the website, sign up for our newsletter, use our customer club or otherwise interact with us, we process your personal data as described below. “We”, “us” or “our” refers to BLS Hafnia.

1. Data controller

Ciblé ApS
CVR no.: 36728566
Bredgade 36B
1260 København K
Denmark
Phone: +45 71 96 96 96
E-mail: support@blshafnia.com

Ciblé ApS is the data controller for the processing of your personal data.

2. Purposes and legal basis for processing

This section describes which personal data we process, for which purposes and on which legal basis, when you interact with BLS Hafnia.

2.1 When you shop on the website

When you shop on blshafnia.com, we process your personal data in order to complete and administer your purchase.

We process the following data:

Name
Address
Email address
Phone number
Country
Payment information (but not full card details)

Purposes:

Completion and delivery of your order
Administration of customer relationships
Customer service
Optimization of our services and marketing

Legal basis:

GDPR Article 6(1)(b) (performance of a contract)
GDPR Article 6(1)(f) (legitimate interest in administering sales and marketing)

If the necessary information is not provided, we cannot complete the purchase.

Disclosure:
Your data may be disclosed to partners, including IT suppliers, payment solutions, and warehouse and logistics partners.

Retention:
Information relating to purchases is kept for the current financial year plus five (5) years thereafter, in accordance with the Danish Bookkeeping Act.

2.2 Newsletter sign-up

When you sign up for our newsletter, we process your personal data in order to send you news, inspiration and offers from BLS Hafnia.

We process the following data:

Name (if provided)
Email address

Legal basis:

GDPR Article 6(1)(f) (legitimate interest in marketing)
The rules of the Danish Marketing Practices Act

You can unsubscribe from the newsletter at any time via the link at the bottom of each email.

Retention:
Your data is kept until you unsubscribe and is deleted no later than one (1) year after you have unsubscribed from the newsletter.

2.3 Social media

BLS Hafnia is present on social media, including:

META (Facebook and Instagram)
TikTok
Youtube
Snapchat
Pinterest

When you visit or interact with our profiles, your personal data is processed jointly by BLS Hafnia and the platform in question.

Legal basis:

GDPR Article 6(1)(f) (legitimate interest in marketing and communication)

We only have access to anonymized statistics on user behavior, not to individual profile information beyond what you share with us yourself.

Please also refer to the privacy policies of the respective platforms.

2.4 Transfers to third countries

BLS Hafnia may transfer personal data to countries outside the EU/EEA when this is necessary for the operation of our business.

This may include the following suppliers:

Klaviyo (USA)
Zendesk (USA)
Shopify (Canada)

Transfers to the USA are based on the European Commission's standard contractual clauses. Canada is recognized as a safe third country, and Shopify is subject to the Canadian PIPEDA legislation.

3. Retention and deletion

We keep your personal data for as long as necessary for the purposes for which it was collected, or for as long as required by law. The data is then deleted or anonymized.

4. Your rights

You have the following rights under the GDPR:

Right of access to your personal data
Right to rectification of inaccurate data
Right to erasure (the right to be forgotten)
Right to restriction of processing
Right to data portability
Right to object to processing
Right to withdraw consent

Please note that certain rights may be limited by law.

You have the right to lodge a complaint with the Danish Data Protection Agency, Datatilsynet:

E-mail: dt@datatilsynet.dk
Phone: +45 33 19 32 00

You are also always welcome to contact us at support@blshafnia.com.

5. Cookie policy

5.1 What are cookies?

A cookie is a small text file that is stored on your device when you visit a website. Cookies are used to recognize your device, remember settings, compile statistics and target marketing.

Cookies do not contain harmful content and cannot contain viruses.

If you delete or block cookies, certain features of the website may be limited.

5.2 Use of cookies

BLS Hafnia uses cookies to:

Ensure the functionality of the website
Compile statistics
Improve the user experience
Target marketing based on user behavior

Marketing may be based on previous visits, purchases, geographic location, currency and interactions with the website.

5.3 Consent

BLS Hafnia uses cookies for statistics and marketing in accordance with applicable law. Non-essential cookies are only used when you have given your explicit consent via our cookie banner.

We use Cookie Information as our consent management platform (CMP), which ensures: