At BLS Hafnia, we’ve embarked on a sustainability mission called Sustainable Photoshoots. It is an initiative to revolutionize the conventional approach to overseas photoshoots. Typically, you’d have to fly the models, photographers, clothes, and equipment to the location. But we decided to be bold and innovative, making an impactful difference.
Instead, we’ve taken a radically different approach, sending only the clothes to be photographed. We have collaborated with local photographers and models, who have had free rein to express their creativity through the choice of locations and the design of the shoot itself. Not only does this move reduce our carbon footprint, but it also provides much-needed support to talented photographers and models internationally.
We’re passionate about making a positive impact and believe every effort counts, no matter how small. That’s why we’re excited to move toward a more sustainable future, one photo shoot at a time.
This initiative was carried out for our photoshoot in Kangerlussuaq, Greenland, our Alpine Field Equipment, and NYC, USA, for the BLS x 888 collaboration and our SS23 collection.