Bridging cultures isn’t just something we talk about at BLS HAFNIA, it’s how we move. From the Ground Up is a series built on real-world collaboration, where we link with creatives from different corners of the globe to spotlight local voices and build something bigger than ourselves.
Usually, brands feature people to serve a certain look. We flipped it. Instead of putting them in our story, we stepped into theirs to see how they’d style us, speak through us, move with us.
We’ve been building with Zaza and the crew for years, bringing creativity back to the people it comes from. The blueprint was never handed to people like us, we had to sketch our own. And now, it’s clear: real style, real culture, real impact starts here.
Explore our Summer Essentials, shaped by real voices and made for the everyday movement, now available at blshafnia.com.
