Ryders is a hommage to all of you wearing BLS outside the cities.
BLS is a born and bred city brand, yet we know full well that our target group stretches beyond Copenhagen.
You’ve been supporting us for over a decade now, and we see you. So we hope you see this too. This film was shot 20 km south of Copenhagen in Greve, using Ferhat Gurini, who is a director and grew up in the area, with an all-local cast: Kurdish twins, two Albanian brothers, two local moped yutes and a Palestinian-owned barbershop.
This one’s for the ryders, in the city, and outside.