FOR ALL THE SCORPIOS
'THE WORLD'S BIGGEST ARTIST IN BLS'
In 2018, Burim and Besnik Miftari – the brothers behind the streetwear brand – took a chance and sent an unreleased collection in special sizes to the global superstar Drake. Now, completely out of the blue, it has paid off significantly.
SCORPION COLLECTION
''MODERN ISSUES''
Throwback to our BLS Hafnia '’Modern Issues’’ campaign from 2018, created in collaboration with the amazing team at Blonde Inc.
We produced one of our proudest projects to date. It was an attempt to depict a dystopian society, filmed and shot in Noisy Le Grand, a suburb of Paris. A theme that would prove to be relevant two years later with the COVID-19 pandemic and empty streets.
INSPIRATION
Inspired by the intense emotions from “The Blaze - The Territory” music video, we knew we had to get the lead actor, Dali Bensalah, to be the frontman for our campaign and channel that energy into the collection.
Fast forward a few years, and Dali Bensalah ended up playing the villain in James Bond, among other major films. So, we had a pretty good feeling about the entire setup, along with Adam Holm.
WORLDS BIGGEST ARTIST: 'DRAKE WEARING BLS'
In the middle of our football tournament during fashion week, a message came in to our founder, letting him know that the world’s biggest artist was wearing our clothes during the recording of the Scorpion album back in 2018.
A little reminder that sometimes things don't happen when you want them to, but when the universe decides. Or as Drake himself would say, it must be God's plan.
Seeing your favorite artist create some of his biggest hits in our tracksuit is surreal. 🦂
