A SPECIAL CONNECTION TO TOKYO

Tokyo has a very special connection to the history of BLS, but what could connect a city thousands of kilometers away with a brand in Copenhagen?

A SPECIAL TRIP

"It's my first time in Japan, but it still feels like I've been here before."

This is how our creative director, Besnik Miftari, begins his post on Instagram, about a special part of his trip to Tokyo, Japan and BLS' connection to the city.

HIROKI & UNITED ARROWS

Caps have always been an important part of our DNA, and Hiroki Okuda was the first to show BLS that we had a place in the fashion world. They quickly recognized the imperfections of BLS and the daring to do something unsual.

In the picture on the right, Besnik is seen together with Hiroki, who was the man who got BLS to Tokyo, and as Besnik himself writes on his post "You are never a stranger in a city as long as you have an old friend.".

"IT GAINED PACE FROM HERE"

Our first department store was @unitedarrows_official and from here on, everything happened quite fast, and that's how big stars like Lewis Hamilton, Timbaland and many others started to discover our brand.